About Us
About PJ Behatwala
Founded in 2000 by visionary entrepreneur Prateek Jain, PJ Behatwala has become one of Dehradun’s most trusted destinations for exquisite silver jewellery. Built on a legacy of craftsmanship, authenticity, and timeless design, the brand celebrates the beauty and elegance of silver in every form.
With a passion for preserving traditional artistry while embracing contemporary aesthetics, Prateek Jain envisioned a jewellery house that would offer more than just ornaments — pieces that reflect culture, individuality, and emotion. This vision led to the creation of PJ Behatwala, a name synonymous with premium silver jewellery in Dehradun.
From intricately crafted tribal jewellery to elegant stone-studded and beaded silver pieces, every collection is thoughtfully curated to suit diverse styles and occasions. Whether you seek statement jewellery or everyday elegance, PJ Behatwala offers designs that resonate with every generation.
Our Mission
Our focus is to offer value-for-money silver pieces to customers without compromising on the quality of jewellery we design. Providing an unmatched experience in the jewellery. Our silver, your story- experience the extraordinary!
Our Vision
To keep understanding user demands and convert them into fine jewellery to spread happiness and beauty. At the same time, we offer our customers high-quality jewellery at very affordable prices .
Embracing Silver Jewellery
Silver Jewellery is believed to have had many health benefits over the centuries. Silver works as a natural antibiotic that can kill bacteria, viruses, and fungi. It is further said that wearing silver jewellery can prevent infection and boost the immune system. It is also believed that silver can improve blood flow and reduce inflammation. This will lead to improved skin health and better sleep. Moreover, silver is a good conductor of electricity and wearing silver jewellery can protect your body from electromagnetic radiation. Have your favourite silver piece from PJ Behatwala today!